Multihoming users' preferences for two-sided exchange networks
Year of publication: |
2014
|
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Authors: | Koh, Tat Koon ; Fichman, Mark |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 4, p. 977-996
|
Subject: | Online platforms | B2B exchanges | multihoming | network effects | observational learning | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Unternehmensnetzwerk | Business network | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Theorie | Theory | B-to-B-Marketing | Business-to-business marketing |
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