Multilayered spatial categories in tourism marketing and branding
Tommi Inkinen, Maria Heikkonen, Teemu Makkonen, Simo Rautiainen
| Year of publication: |
2024
|
|---|---|
| Authors: | Inkinen, Tommi ; Heikkonen, Maria ; Makkonen, Teemu ; Rautiainen, Simo |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 31.2024, Art.-No. 100867, p. 1-11
|
| Subject: | Finland | Place branding | Spatial layering | Tourism destinations | Urban-rural | Tourismusmarketing | Tourism marketing | Finnland | Standortmarketing | Place marketing | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination | Stadtmarketing | City marketing | Markenimage | Brand image | Regionalökonomik | Regional economics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2024.100867 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076758