Multilevel value co-creation within key accounts
Kumar R. Ranjan, Scott B. Friend, and Avinash Malshe
| Year of publication: |
2025
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|---|---|
| Authors: | Ranjan, Kumar Rakesh ; Friend, Scott B. ; Malshe, Avinash |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 28.2025, 2, p. 296-317
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| Subject: | value co-creation | key account management | customer engagement | ecosystems | service-dominant logic | institutional view | case study | Key-Account-Management | Key account management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705241235948 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015386790