Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Subrat Sarangi, Abhishek Chakraborty, Konstantinos P. Triantis
| Year of publication: |
2021
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|---|---|
| Authors: | Sarangi, Subrat ; Chakraborty, Abhishek ; Triantis, Konstantinos P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 388-398
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| Subject: | Horizontal differentiation | Multi-objective fuzzy goal programming | Multimarket competition | Mutual forbearance | Product line | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Produktdifferenzierung | Product differentiation | Fertigungsprogramm | Master production schedule | Wettbewerb | Competition | Konsumgüterindustrie | Consumer goods industry | Mehrproduktfertigung | Multiproduct production | Entscheidungstheorie | Decision theory | Produktgestaltung | Product design | Fuzzy-Set-Theorie | Fuzzy sets | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012590248