Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support

This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will illuminate particular areas of research and development, with the goal of improving consumers' choices in e-commerce environments

MoreLess

Year of publication:	2009
Authors:	Jiang, Zhenhui
Other Persons:	Wang, Weiquan (contributor) ; Benbasat, Izak (contributor)
Publisher:	[2009]: [S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Management-Informationssystem \| Management information system \| Social Web \| Social web

Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Communications of the ACM, Vol. 48, No. 8, pp. 92-98, 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 7, 2004 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013160033