Multimedia Technology, Banks and Their Customers

Discusses an on‐site study of the integration of an “interactive video terminal” into active service in a Scottish bank by means of observation and interview of both users and on‐users of the terminal, the purpose of which is to develop knowledge of the processes governing technology transfer and to identify problem areas. Presents summary recommendations arising from the study.

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Year of publication:	1992
Authors:	Bell, K.R. ; Scobie, G.E.W.
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 10.1992, 2, p. 3-9
Publisher:	MCB UP Ltd
Subject:	Banks \| Consumer attitudes \| Interactive video \| New technology \| Scotland \| Technology transfer

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02652329210012113 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014760137