Multinational corporations and the challenge of global advertising: What do US headquarters consider important in making media-selection decisions?
| Year of publication: |
2007
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|---|---|
| Authors: | Kanso, Ali M. ; Nelson, Richard Alan |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 5, p. 563-590
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