MULTINATIONAL PRODUCT STRATEGY : A TYPOLOGY FOR ANALYSIS OF WORLDWIDE PRODUCT INNOVATION AND DIFFUSION / BY GEORGES LEROY
| Alternative title: | MULTINATIONAL PRODUCT STRATEGY |
|---|---|
| Year of publication: |
1976
|
| Authors: | LeRoy, Georges |
| Publisher: |
NEW YORK ETC.; LONDON : PRAEGER |
| Subject: | Multinationales Unternehmen | Investitionspolitik | Produktinnovation |
| Extent: | XVIII,221 S. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-275-55990-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004652934