Multinationals and the Host Arab Society: A Managerial Perspective

Saudi managers′ responses and evaluations of the role of MNCs is reported and analysed. The research answers questions regarding the contribution of MNCs in four areas: political, cultural, economic and technological. Results indicate the Arabian executives consider MNCs to have both positive and negative effects. MNCs′ most obvious negative impacts are on political independence and on values and consumption patterns. On the positive side, the executives recognise the crucial role of MNCs in establishing export capacity, improving productivity, and managerial skills and creation of new jobs.