Multiobjective personalization of marketing interventions
Omid Rafieian, Anuj Kapoor, Amitt Sharma
| Year of publication: |
2025
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|---|---|
| Authors: | Rafieian, Omid ; Kapoor, Anuj ; Sharma, Amitt |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 2, p. 457-477
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| Subject: | causal inference | field experiments | machine learning | multiobjective personalization | video advertising | Künstliche Intelligenz | Artificial intelligence | Feldforschung | Field research | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Kausalanalyse | Causality analysis | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441906