Multiple criteria decision making : with empirical study on choice of marketing strategies
Markku Lahdenpää
| Year of publication: |
1977
|
|---|---|
| Authors: | Lahdenpää, Markku |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Subject: | Absatzpolitik | Betriebswirtschaftliche Entscheidung | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision | Marketingmanagement | Marketing management | Entscheidungstheorie | Decision theory |
| Extent: | 166, 23 S. |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / A. - Helsinki, ISSN 0356-9969, ZDB-ID 1113727-7. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-699-135-1 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013391628