Multiple diffusion and multicultural aggregate social systems
| Year of publication: |
1997
|
|---|---|
| Authors: | Parthasarathy, Madhavan ; Jun, Sunkyu ; Mittelstaedt, Robert A. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 14.1997, 4-5, p. 233-247
|