Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
| Year of publication: |
2012
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|---|---|
| Authors: | Rice, Dan Hamilton ; Kelting, Katie ; Lutz, Richard J. |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 2, p. 249-260
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