Multiple mediating effects in the association between hotels' eco-label credibility and green WOM behavior
Saeid Nosrati, Levent Altinay, and Mahlagha Darvishmotevali
| Year of publication: |
2024
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|---|---|
| Authors: | Nosrati, Saeid ; Altinay, Levent ; Darvishmotevali, Mahlagha |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 7, p. 917-942
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| Subject: | biospheric value | causal model of environmental concern | egoistic value | green patronage intention | green word-of-mouth behavior | Hotels' eco-label credibility | Umweltzeichen | Eco-label | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Virales Marketing | Viral marketing | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Glaubwürdigkeit | Credibility | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2024.2356524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083976