Multiple mental categorizations of culture-laden website design
Year of publication: |
2022
|
---|---|
Authors: | Bartikowski, Boris ; Gierl, Heribert ; Richard, Marie-Odile ; Fastoso, Fernando |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 40-49
|
Subject: | Authenticity | Categorization | Culture-laden website design | Social identity | Website | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Online-Handel | Online retailing | Persönlichkeitspsychologie | Personality psychology |
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