Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
David Brinberg and Elizabeth C. Hirschman
| Year of publication: |
1986
|
|---|---|
| Authors: | Brinberg, David |
| Other Persons: | Hirschman, Elizabeth Caldwell (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 4, p. 161-173
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001016023