MULTIPLE PERSPECTIVES ON APPRAISAL TECHNIQUES FOR NEW TECHNOLOGIES: EXAMPLES FROM THE AEROSPACE INDUSTRY

Appraising the benefits of new technologies is a commonly accepted challenge for any organization and is a prime area for technology management research. A wide variety of methods are available that intend to service this need, such as discounted cash-flow, real options, portfolio methods, roadmapping, etc. However, little evidence exists on who applies these techniques and how they are used in practice. This paper will evaluate the techniques from literature and compare the results with cases from the Aerospace industry. The paper will show that there are two distinct perspectives that can be taken when looking at the valuation process and these perspectives change in the course of the technology's life cycle.