Multiple perspectives on customer relationships : editorial
Kristina Heinonen
| Year of publication: |
2014
|
|---|---|
| Authors: | Heinonen, Kristina |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 6, p. 450-456
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| Subject: | Financial services | Relationship marketing | Service marketing | Banking industry | Buyer-seller relationships | Customers | Beziehungsmarketing | Bank | Lieferantenmanagement | Supplier relationship management | Dienstleistungsmarketing | Services marketing | Finanzdienstleistung | Bankmarketing | Bank marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415439