Multiple reference points in sequential hedonic evaluation : an empirical analysis
Year of publication: |
2014
|
---|---|
Authors: | Ghoshal, Tanuka ; Yorkston, Eric ; Nunes, Joseph C. ; Boatwright, Peter |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 5, p. 563-577
|
Subject: | context effects | sequential judgments | hedonic evaluation | reference point effects |
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