Multiple Routes to Self- Versus Other-Expression in Consumer Choice
| Year of publication: |
2011
|
|---|---|
| Authors: | Maimaran, Michal ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 4, p. 755-767
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