Multiple sales channel strategies in export marketing of high tech SMEs
Zuhair Al-Obaidi; Mika Gabrielsson
| Year of publication: |
2002
|
|---|---|
| Authors: | Al-Obaidi, Zuhair ; Gabrielsson, Mika |
| Publisher: |
Helsinki : CIBR |
| Subject: | KMU | SME | Vertriebsweg | Distribution channel | Hochtechnologie | High technology | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Extent: | 49 S graph. Darst |
|---|---|
| Series: | CIBR research papers. - Helsinki : Helsinki School of Economics, ISSN 1237-394X, ZDB-ID 2928643-8. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 44 - 47 |
| ISBN: | 951-791-703-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001683918