Multiple sales channel strategies in the export marketing of small and medium-sized design companies
Mika Gabrielsson and Zuhair Al-Obaidi
| Year of publication: |
2002
|
|---|---|
| Authors: | Gabrielsson, Mika ; Obaidi, Zuhair al- |
| Published in: |
International business : adjusting to new challenges and opportunities. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-98411-0. - 2002, p. 258-275
|
| Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | KMU | SME |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001709605