Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor
| Year of publication: |
1994
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|---|---|
| Authors: | Moore, David J. ; Mowen, John C. ; Reardon, Richard |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 22.1994, 3, p. 234-243
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