Multiple Time Series Analysis of Competitive Marketing Behavior
| Year of publication: |
1998
|
|---|---|
| Authors: | Takada, Hirokazu ; Bass, Frank M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 43.1998, 2, p. 97-107
|
| Publisher: |
Elsevier |