Multiscreen services : user-centric marketing strategies
Donghee Shin
| Year of publication: |
2014
|
|---|---|
| Authors: | Shin, Donghee |
| Published in: |
Policy and marketing strategies for digital media. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-74771-4. - 2014, p. 280-296
|
| Subject: | Telekommunikationsdienst | Telecommunications services | Digitaler Rundfunk | Digital broadcast | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010369853