Multisensory consumer-computer interaction
Carlos Velasco, Tsutomu Sunaga, Takuji Narumi, Kosuke Motoki, Charles Spence, Olivia Petit
| Year of publication: |
2021
|
|---|---|
| Authors: | Velasco, Carlos ; Sunaga, Tsutomu ; Narumi, Takuji ; Motoki, Kosuke ; Spence, Charles ; Petit, Olivia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 716-719
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| Subject: | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643956