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Multisensory design : reaching out to touch the consumer
Spence, Charles, (2011)
Immersive virtual environment or conventional training? : assessing the effectiveness of different training methods on the performance of industrial operators in accident scenario
Nazir, Salman, (2016)
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles, (2012)