Multisensory healing : transformative service encounters in nonpharmacological therapies for cancer patients' well-being
Year of publication: |
2024
|
---|---|
Authors: | Vessal, Saeedeh Rezaee ; El Euch Maalej, Mariem ; Partouche-Sebban, Judith ; Toledano, Alain |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 8, p. 1099-1113
|
Subject: | Qualitative research | Immersive experience | Cancer Patients | Multi-sensory | Nonpharmacological therapies | User-focused approach | Krebskrankheit | Cancer | Patienten | Patients | Gesundheitsversorgung | Health care | Medizinische Behandlung | Medical treatment | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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