Multisensory image as a component of destination image
Jia Xiong; Noor Hazarina Hashim; Jamie Murphy
| Year of publication: |
2015
|
|---|---|
| Authors: | Xiong, Jia ; Noor Hazarina Hashim ; Murphy, Jamie |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 14.2015, p. 34-41
|
| Subject: | Destination image | Multisensory image | Ancient town tourism | China | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287016