Multisensory Impact of Sport Events : A Comparative Effect Analysis Based on Soccer Games

by Thorsten Tham

Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

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Year of publication:	2016 ; 1st ed. 2016
Authors:	Tham, Thorsten
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	Profisport \| Professional sports \| Fußball \| Football \| Markenführung \| Brand management \| Wahrnehmung \| Perception \| Verein für Leibesübungen Bochum 1848 \| Markenbekanntheit
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XXVIII, 302 p. 44 illus. in color, online resource)
Series:	Schriftenreihe der HHL Leipzig Graduate School of Management SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Notes:	Brand Management in SportsConsideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
ISBN:	978-3-658-12105-1 ; 978-3-658-12104-4
Other identifiers:	10.1007/978-3-658-12105-1 [DOI]
Classification:	Sportvereine
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014018547