"Mum, can I play on the internet?" : parents' understanding, perception and responses to online advertising designed for children
Lara Spiteri Cornish
| Year of publication: |
2014
|
|---|---|
| Authors: | Cornish, Lara Spiteri |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 437-473
|
| Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Eltern | Parents |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412896