Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Neil Kotler and Philip Kotler
| Year of publication: |
1998 ; 1. ed.
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|---|---|
| Authors: | Kotler, Neil G. ; Kotler, Philip |
| Publisher: |
San Francisco : Jossey-Bass |
| Subject: | Museum | Strategisches Management | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 395 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-0912-2 |
| Classification: | Dienstleistungen: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004376276