Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Janée N. Burkhalter, Carolyn Folkman Curasi, Corliss G. Thornton, Naveen Donthu
| Year of publication: |
March 2017
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|---|---|
| Authors: | Burkhalter, Janée N. ; Curasi, Carolyn Folkman ; Thornton, Corliss G. ; Donthu, Naveen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 2, p. 140-160
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| Subject: | brand placement | entertainment | hip-hop music | qualitative research | authenticity of brand reference | product placement | music videos | Product Placement | Product placement | Musik | Music | Werbewirkung | Advertising effects | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbemusik | Advertising music | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0029-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724563