Music in advertising and consumer identity : the search for Heideggerian authenticity
Morteza Abolhasani, Steve Oakes, Helen Oakes
| Year of publication: |
December 2017
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|---|---|
| Authors: | Abolhasani, Morteza ; Oakes, Steve ; Oakes, Helen |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 4, p. 473-490
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| Subject: | Advertising | authenticity | Heidegger | identity | indexicality | music | repetition | taste | Werbung | Konsumentenverhalten | Consumer behaviour | Musik | Music | Persönlichkeitspsychologie | Personality psychology | Musikwirtschaft | Music industry | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117692021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825047