Musical intelligence : explication, measurement, and implications for consumer behavior
Vijaykumar Krishnan; Karen A. Machleit and James J. Kellaris; Ursula Y. Sullivan and Timothy W. Aurand
| Year of publication: |
2014
|
|---|---|
| Authors: | Krishnan, Vijaykumar ; Machleit, Karen A. ; Kellaris, James J. ; Sullivan, Ursula Y. ; Aurand, Timothy W. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 4, p. 278-289
|
| Subject: | Music | Musical intelligence | Personality | Psychometric measurement | Sonic branding | Konsumentenverhalten | Consumer behaviour | Musik | Musikwirtschaft | Music industry | Werbemusik | Advertising music | Intelligenz | Intelligence | Persönlichkeitspsychologie | Personality psychology | Messung | Measurement | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416697