Muslim consumers' brand-switching behavior in Lahore and Kuala Lumpur : a qualitative comparative case study
Munazza Saeed, Zarina Waheed, Aysha Karamat Baig, and Ilhaamie Abdul Ghani Azmi
| Year of publication: |
2023
|
|---|---|
| Authors: | Saeed, Munazza ; Waheed, Zarina ; Karamat Baig, Aysha ; Ilhaamie Binti Abdul Ghani Azmi |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 6, p. 1577-1602
|
| Subject: | Brand-switching behavior | Malaysia | Muslim consumers | Pakistan | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-11-2019-0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314709