"My avatar and her beloved possession" : characteristics of attachment to virtual objects
Year of publication: |
2014
|
---|---|
Authors: | Nagy, Péter ; Koles, Bernadett |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 12, p. 1122-1135
|
Subject: | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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