"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Toni Ryynänen (Economics and Management, University of Helsinki, Helsinki, Finland), Markus Joutsela (Visual Communication Design, Aalto University School of Arts, Design and Architecture, Helsinki, Finland), and Visa Heinonen (Economics and Management, Univeristy of Helsinki, Helsinki, Finland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Ryynänen, Toni ; Joutsela, Markus ; Heinonen, Visa |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 1, p. 4-26
|
| Subject: | Nostalgia | Packaging | Weblog | Consumption experience | Memory knowledge | Qualitative consumer research | Konsumentenverhalten | Consumer behaviour | Verpackung | Zinn | Tin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-06-2014-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011535855