"My place is your place" : understanding how psychological ownership influences peer-to-peer service experiences
Year of publication: |
2022
|
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Authors: | Pino, Giovanni ; Nieto-García, Marta ; Zhang, Carol Xiaoyue |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 390-401
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Subject: | customer loyalty | peer-to-peer services | psychological ownership | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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