My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Adrija Majumdar, Indranil Bose
| Year of publication: |
September 2018
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|---|---|
| Authors: | Majumdar, Adrija ; Bose, Indranil |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 6, p. 781-794
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| Subject: | Charity | Donation-based crowdfunding | Content factors | Appeals | Persuasiveness | Philanthropy | Crowdfunding | Wohltätigkeit | Fundraising | Social Web | Social web | Online-Marketing | Internet marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011906978