Myopia, customer returns and the theory of planned behaviour
| Year of publication: |
2008
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|---|---|
| Authors: | King, Tamira ; Dennis, Charles ; Wright, Len Tiu |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 1, p. 185-204
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