Myth in modern media management and marketing

Jan Kreft (Jagiellonian University, Poland), Sylwia Kuczamer-Kłopotowska (University of Gdańsk, Poland), Anna Kalinowska-Żeleźnik (University of Gdańsk, Poland), editors

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

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Year of publication:	[2019]
Other Persons:	Kreft, Jan (ed.) ; Kuczamer-Kłopotowska, Sylwia (ed.) ; Kalinowska-Żeleźnik, Anna (ed.)
Publisher:	[2020]: Hershey PA : IGI Global
Subject:	Mediensektor \| Media industries \| Medienmanagement \| Media management \| Management

Extent:	1 Online-Ressource
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.
ISBN:	978-1-5225-9102-3 ; 978-1-5225-9100-9 ; 978-1-5225-9101-6
Other identifiers:	10.4018/978-1-5225-9100-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394048