Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Carsten Baumgarth und Lars Binckebanck
| Year of publication: |
2011
|
|---|---|
| Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
| Published in: |
Innovative Markenführung und -implementierung. - Berlin : Logos-Verl., ISBN 3-8325-2486-X. - 2011, p. 335-354
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Vertrieb | Physical distribution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349214