Naming names: trademark strategy and beyond: part one - selecting a brand name
| Year of publication: |
2008
|
|---|---|
| Authors: | Petty, R.S. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 24.2008, 5
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand management | Brand names | Product identification | Trademarks |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2008.05624ead.002 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011220