Narrative vs PowerPoint: for leaders, it may not be a matter of fact

Purpose – This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy. Design/methodology/approach – The paper presents a model for narrative use by leaders and a practical guide to implementing the model. Findings – Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy. Originality/value – Implications for the practical use of narratives by leaders are explored by this paper.