Narrative worlds of frugal consumers : unmasking romanticized spirituality to reveal responsibilization and de-politicization
Year of publication: |
2020
|
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Authors: | Jagannathan, Srinath ; Bawa, Anupam ; Rai, Rajnish |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 161.2020, 1, p. 149-168
|
Subject: | Atonic | Badiou | Caste | Consumption | Dalit | De-politicization | Frugality | Gender | India | Inequality | Responsibilization | Romanticization | Spirituality | Subjectivity | Indien | Soziale Schicht | Social class | Konsumentenverhalten | Consumer behaviour | Spiritualität | Geschlecht | Weltanschauung |
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