NATID : the development and application of a national identity measure for use in international marketing
Bruce D. Keillor; G. Thomas M. Hult; Robert C. Erffmeyer; Emin Babakus
| Year of publication: |
2008
|
|---|---|
| Authors: | Keillor, Bruce D. ; Hult, G. Tomas M. ; Erffmeyer, Robert C. ; Babakus, Emin |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 45-61
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655549