Nation branding : concepts, issues, practice
Keith Dinnie
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Dinnie, Keith |
| Publisher: |
Amsterdam [u.a.] : Elsevier / Butterworth-Heinemann |
| Subject: | International economic relations | Product management | Globalization | Globalisierung | Nation | Produktmanagement | Markenpolitik | Konzeption |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 264 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-8349-4 ; 0-7506-8349-X |
| Classification: | Konjunktur ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004894639