Nation branding : unveiling factors that affect the image of Colombia from a foreign perspective
Lina Echeverri, Enrique ter Horst, German Molina and Zarifa Mohamad
| Year of publication: |
2019
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|---|---|
| Authors: | Echeverri, Lina ; Horst, Enrique ter ; Molina, German ; Mohamad, Zarifa |
| Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8324, ZDB-ID 2628517-4. - Vol. 16.2019, 1, p. 1-21
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| Subject: | Bayesian model selection | branding | Country image | model averaging | prospects | visitors | Kolumbien | Colombia | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenimage | Brand image | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21568316.2017.1362031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012174105