Nation equity : integrating the multiple dimensions of country of origin effects
Durairaj Maheswaran, Cathy Yi Chen and Junhong He
| Year of publication: |
2013
|
|---|---|
| Authors: | Maheswaran, Durairaj ; Chen, Cathy Yi ; He, Junhong |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 153-189
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781359